"Memorable design is fostered with clear
communication, experience, expertise, and enthusiasm."
A STRONG CAMPAIGN IS GENERATED FROM A FIRM UNDERSTANDING
OF EXACTLY WHAT IS EXPECTED OUT OF THE FINAL PRODUCT.
Who is the audience? How do you attract them and get them to engage with the message and brand? How do you want the product or company to be perceived? What do you expect to achieve from the campaign? How do you plan to foster your relationship with your lead? It's crucial your ideas and expectations are being heard. You know your business, your audience, and what you expect as a final outcome.
It’s important to foster an open line of communication to ensure the marketing strategy continues to fulfill expectations and evolve to meet the demands of the market.
ABOUT OUR PRINCIPAL
BARBARA MCCAULEY
AS FAR BACK AS BARBARA CAN REMEMBER, SHE'S HAD A LOVE FOR DESIGN. Throughout her high school and college career, she designed logos, brochures, stationery, flyers, and signage for countless local businesses, non-profits, garage bands, athletic organizations, school activities, and community events.
Graduating from Virginia Tech (go Hokies) with a B.A. in graphic design and a minor in marketing, Barbara began her professional career with an advertising agency in Leesburg, VA. Comprised of a staff of 6-10 talented designers, creative directors, copywriters, and account managers, the agency specialized in print and web design, marketing, and public relations for insurance, securities, educational, financial, and trade association clients throughout Virginia, Maryland, and Washington, DC.
Barbara accepted the Creative Director role for a Fortune 500 telecommunications corporation. Her responsibilities included overseeing the consistency of the brand and messaging to different targeted audiences through weekly digital and print campaigns, trade show collateral, intracompany communications, signage, and proposal boilerplates. When the company was acquired by a large utilities corporation, Barbara was asked to remain on and rebrand the new company.
With the encouragement of her family, friends, and colleagues, Barbara launched Beeline Design in the fall of 2001. Established to provide the direct solution for marketing, communications, and design, Beeline continues to provide turnkey marketing to their loyal client base.