"Memorable design is fostered through communication, experience, expertise, and enthusiasm."

A STRONG CAMPAIGN IS GENERATED FROM A FIRM UNDERSTANDING OF EXACTLY WHAT IS EXPECTED OUT OF THE FINAL PRODUCT.

 

Who is the audience? How do you attract them and get them to engage with the message and brand? How do you want the product or company to be perceived? What do you expect to achieve from the campaign? It's crucial your ideas and expectations are being heard. You know your business, your audience, and what you expect as a final outcome.

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It’s important to foster an open line of communication with the Client to ensure the marketing strategy continues to fulfill their expectations and evolve to meet the demands of the market.

EXPERIENCE MATTERS.

After 27 years in marketing and working with Clients from a wide variety of industries, I’ve learned something new from every project and the relationship established with each Client. I've followed the trends of design, Adobe apps, media, digital + social marketing, and best lead generation/tracking practices. I have a knack for diving into analytics to evaluate the campaign and proactively pivot when necessary to suit their ever-changing expectations of their target audience. 

AND FINALLY, THERE'S ENTHUSIASM.

I can remember the day I knew I wanted to be a designer. I was a second grader, spending a rainy Saturday afternoon redesigning the cover of my Black Beauty hardback book. In my opinion, the title incorporated the wrong font and was too small and insignificant in the design (OK…I was seven…my critique wasn’t quite that descriptive). I painstakingly redrew the horse illustration and finessed the type (which I layered with rice paper to easily manipulate the elements of the layout) until it was perfect. When I went to show my mom the finished design, I was shocked to look outside and find that the rain had stopped and the day had turned into a crisp fall evening. I had worked on the drawing for 6 hours straight! And my love for great design and marketing only gets stronger with each new challenge.

I love presenting my Clients with well-prepared, finalized designs they described during our initial consultation. Their enthusiasm after seeing their ideas become reality is infectious. Those Clients that "leave the magic to me" often exclaim that the designs are exactly what they wanted but couldn't express. I thoroughly enjoy the long-term partnerships my Clients and I have established over the years. I appreciate that it takes a lot of hard work, dedication, and good communication to earn that level of trust. A sprinkle of enthusiasm doesn’t hurt either.

— Barbara

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ABOUT OUR PRINCIPAL

BARBARA MCCAULEY

AS FAR BACK AS BARBARA CAN REMEMBER, SHE'S HAD A LOVE FOR DESIGN. Throughout her high school and college career, she designed logos, brochures, stationery, flyers, and signage for countless local businesses, garage bands, athletic organizations, school activities, and community events.

Graduating from Virginia Tech in 1995 with a Bachelor of Science degree in graphic design and a minor in marketing, Barbara began her professional career as a graphic designer for an advertising agency in Leesburg, VA. Comprised of a staff of 6-10 talented designers, creative directors, copywriters, and account managers, the agency specialized in print and web design, marketing, and public relations for insurance, securities, educational, financial, and trade association Clients throughout Virginia, Maryland, and Washington, DC.

A few years later, Barbara accepted the senior graphic designer position for a Fortune 500 telecommunications corporation and was quickly promoted to Creative Director. Her responsibilities include developing and implementing corporate logo guidelines and overseeing the consistency of the brand through weekly print campaigns, trade show collateral, intercompany communications (company enewsletter), signage, and marketing proposal boilerplates. In 2000, the company was acquired by a large utilities corporation, based in Philadelphia, PA. Barbara joined forces with the parent company's marketing department to develop and design a rebrand campaign, including corporate identity, corporate identity standards manual, stationery, brochures, annual report, sales materials, exhibit/tradeshow booth, print advertising, and display/signage, to name a few. 

With the encouragement of her family, friends, and colleagues, Barbara launched Beeline Design in the fall of 2001. Beeline Design was established to provide the most direct solution to develop good, quality marketing and design for its growing Client base. Over the years, Barbara has developed strong relationships with her clients and her community. She has also coached for local high school and club volleyball teams to develop the sport within the community for many years. Barbara also serves on the board for her community's homeowners association. And last, but most importantly, she is the proud mom of a senior at James Madison University and a sophomore at George Mason University.