SIPA launches new website to Shenandoah Valley
and adjacent West Virginia community
February 18, 2009
Shenandoah Independent Practice Association (SIPA) is pleased to announce the launch of their new interactive, highly user-friendly website. The group of community-based physicians comprised of more than 100 primary care and 200 specialty physicians required a website that offers a wealth of information, including a comprehensive listing of its physician members, office locations, hours of operation, insurances accepted, group membership information, and means of contact.
“We are very pleased with this new way to connect with the community through a web presence. It's a great opportunity to effectively communicate and partner with patients to offer the best in comprehensive, community-based health information,” said Connie Heard, Executive Director of Shenandoah IPA.
Newly-redesigned Bank of Clarke County website launched
October 25, 2008
Bank of Clarke County (BCC) developed their website over twelve years ago and acknowledged the need to develop a completely redesigned 44-page web campaign that would offer clean navigation and design with a good balance of white space. BCC wanted to incorporate several account matrices, online banking login on every page, an interactive banner featuring Bank of Clarke County customers, an interactive map highlighting BCC branch and ATM locations, and a Flash/PHP form on the Contact page.
Client feedback
Commonwealth Emergency Physicians' new brand campaign launched to Loudoun community
October 10, 2008
Beeline worked closely with the senior board members at Commonwealth Emergency Physicians (CEP) to develop a new brand for their practice. CEP provides emergency medicine services for two emergency departments at Inova Loudoun Hospital in Landsdowne, Virginia and the Leesburg Emergency Campus on Cornwall Street. With a 91% increase in patient volume since 2001, CEP has successfully maintained a superior employee retention rate and received patient satisfaction scores exceeding the national average. CEP offers the opportunity to work and live in a thriving, energetic environment.
Client feedback
The Lost Dog Bed & Breakfast launches their newly-redesigned website
July 15, 2008
For almost eight years, Sandy Sowada, Innkeeper of the Lost Dog Bed & Breakfast, designed and maintained her bed &
breakfast website. As she continued to add more content, she found the navigation disappeared and the website became a
maze of information. Sowada knew that a majority of her business evolved from initial online research and reservations and
her web presence wasn’t working to her advantage. She needed to show off the beautiful turn-of-the-century historic home to
entice her guests to choose The Lost Dog. The 8-page website includes an interactive Flash postcard to showcase a walk-through tour of the historic home. Since the launch of the new site, Sowada continues to receive rave web reviews from her friends, family,
and most importantly, her guests.
Client feedback
Shenandoah Independent Practice Association launches new identity and print media
campaign to their northern Shenandoah Valley and adjacent West Virginia audience
June 30, 2008
Shenandoah Independent Practice Association (SIPA) was formed in 1994 by a group of community-based physicians to offer an expanded level of benefits for our patients. By acting together as a group, SIPA members work more effectively with insurance companies, resulting in a more comprehensive level of patient care. The group decided after fourteen years of working without a corporate brand, they needed to develop a logo that their audience could identify and understand the organization’s mission on their patients’ behalf. The final logo incorporates a symbol representing the mountainous landscape of the regions SIPA supports.
Digital Media Enterprises (DME) is currently working on Phase II of the organization’s web presence with an anticipated launch in early 2009.
Berryville Main Street receives Award of Excellence from the Virginia Downtown
Development Association for Business Development, Promotion and Marketing
June 15, 2008
Berryville Main Street was awarded the 2008 Award of Excellence from the Virginia Downtown Development Association (VDDA) in its Business Development, Promotion and Marketing category. According to VDDA, the award recognizes excellence in promoting and developing programs of revitalization organizations. Beeline Design Inc. worked closely with Kate Petranech and Jeanne Krohn, Berryville Main Street Board of Directors to deliver the new identity in the fall of 2006. The new branding includes a rooster, representing Berryville’s rural heritage and emphasizes Berryville as the central gathering place in the rural community of Clarke County. “Now that we’ve gotten our identity established, we have more presence and visibility,” Krohn explained. Beeline developed the stationery and newsletter design template for Berryville Main Street to maintain and update for upcoming issues.
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