Nestled in the heart of the Blue Ridge Mountains where the hustle of the east seems to ebb as you cross the flowing, tranquil Shenandoah River, Beeline Design thrives in the
relaxing, friendly atmosphere and
uses it as inspiration to produce good, clean design.
Beeline was launched in 2001 as an
advertising agency specializing in:
Dominion Financial Consultants was referred to Beeline in mid 2010, seeking a corporate identity design for one of their Clients—a high-profile investment advisory association, based in Washington, DC. After the success of their Client's new brand, Dominion Financial Services decided they needed to take their own advice and develop a brand that embodied recent changes in principals, services and the approach of the financial advisory & consulting firm.
The Client expected the new brand to (1) include a fleur de lis, (2) appeal to their Washington, DC client base, as well as their Northern Virginia Shenandoah Valley audience, (3) attract the predominantly male target audience with bold, strong, clean line design but also reflect its women-owned business designation, and (4) mirror the reputation the firm had built since founded in 2006.
SOLUTION
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Curved filigree accents on the fleur de lis
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Color palette with universal appeal
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Typeface that acknowledges the firm's
financial and business background
Beeline provides the most direct solution to develop memorable
advertising, marketing and design.
Over the years, we have fostered long-term partnerships with our Clients. We are treated as an integral part of their staff; with a
common goal to best promote their company through innovative marketing solutions. Our designs are developed to inform and
intrigue the audience. To offer easy and open channels to communicate and get more information. To make things happen.
We also have an excellent rapport with local printers and vendors
and can coordinate estimates to ensure your project is produced
by reputable vendors with stellar results.
